Today a seemingly simple question was asked in today’s meeting…
For our social media marketing efforts, who is our target group?
Without hesitation the quick consensus was:
Everyone who has already stayed in, or will consider staying in one of our properties.
Wow. How easy was that?!?
Then the wheels started turning as everyone paused to give a little more thought as to who were some of our Guests so far this year.
- The grandparents that brought the kids and grandkids and footed the total bill for a luxury chalet and all the ski lessons.
- The Guys group this summer who wanted to sample all of the golf courses in the area.
- The siblings who were attending their brother’s kid’s wedding in July.
- Or that great family from New Zealand that stayed for three weeks in January so they could experience downhill skiing for the first time ever.
In reality, our “target group” isn’t narrow or easily defined, given the broad range of activities and diverse seasons that influence Guest visits to our area.
In our case one size doesn’t fit all.
What are everyone's thoughts on social media, demographics and marketing to the correct audience?