TripAdvisor announced that it has crossed the 500 million reviews and opinions milestone. The popular travel planning and booking site and app now posts 290 pieces of content every minute of every day. The phenomenal growth in user-generated content has been fueled by travelers' desire to "pay it forward" with insights and advice for millions of other global users.

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last year

Goes to show just how important reviews have become! In the last few years, I have personally started reading more reviews before booking accommodation. I also now really like to take a look around for restaurant recommendations before eating out! It's become kind of second nature...

Other than that, I've also started leaving my own reviews on TripAdvisor. I find it amazing when after just one week of being published I receive a notification to say so many hundreds of people have seen my comment – it really gives you a perspective of just how many people you are potentially helping make up their minds!

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