Lola, the latest brainchild of Kayak co-founder Paul English, has quietly pivoted away from leisure travel to become a business travel booking tool.
Lola’s pivot to business travel makes a lot of sense from a financial perspective. One has to wonder, however, whether the small company will be able to attract customers in the crowded corporate travel marketplace.
Guests still don't like chat interfaces because part of the travelling experience is researching, searching & booking - and the personal assistant removes these stages. See Google's travel stages:
Also, trusting a personal assistant and or AI is tough because most people think/know they can do it better.
It makes a lot more sense for business travel because in this case, there's not as much pressure on the experience and business travelers want to remove these stages to save time & money.
See Skift's article here.