Turnovers, tricky guests, unexpected crises…we know there’s plenty of chaos to keep you busy during peak season. Even the most put-together hosts and managers can feel like they barely have time to breathe, let alone take on marketing projects. What are you, a magician?!

Though it’s stressful to watch your revenue trend downwards during slow season, it’s also the perfect time to take a breath and take on some overlooked marketing tasks. Use it to your advantage!

Once peak season’s behind you… inhale. Exhale. And then choose a marketing goal (or two) to accomplish. Here are some of our recommendations for using your time well.

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