While all the major hotel chains are trying to drive direct bookings by offering discounted loyalty rates, there are differences in their strategies and benefits to guests. With Choice Hotels beginning to offer discounted member rates on July 20, it joined its peers Hilton, Marriott, Hyatt, Wyndham, InterContinental Hotels Group, and Wyndham, among others, in launching special room rates just for loyalty members.

Here’s a breakdown summary:

  • Choice Privileges Rate Discount: Up to 7 percent off
  • Hilton HHonors Rate Discount: Up to 10 percent off
  • Hyatt Gold Passport Rate Discount: Up to 10 percent off
  • Your Rate by IHG Rewards Club Discount: Between 2 to 6 percent.
  • Marriott Rewards Member Rate Discount: 2 - 5 percent off
  • Wyndham Rewards Rate Discount: From 15 to 25 percent off

Read the full article to see all the loyalty rewards. Companies with lower rates offer other perks!

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Comments

Conrad O'ConnellConrad O'Connell
4 months ago

I do feel they're able to offer deeper discounts because the commission rates for OTA bookings on hotels is often 20-30% of the booking price. It may be for vacation rental managers + hosts to offer these discounts at these percentages due to lower overall commissions on OTA bookings compared to direct bookings.

jpoljpol
4 months ago

Very true, plus small vacation rental businesses are confined to a single location. Therefore, unless travellers are intending on visiting the same location, they don't care about loyalty schemes.

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