When was the last time you Googled your vacation rental? How far down the search results did your property's website appear?
While slightly sinister, the famous (yet anonymous) quote above speaks some truth: if you're not on the first page of Google, you might as well not exist online because nobody is going to find your site.
If you don’t know what local SEO is yet, you’re about to find out. Aside from being a very powerful form of online marketing, it’s practically a necessity for modern-day vacation rental businesses.