From your inbox to your social media feeds, there are a lot of companies out there competing for your attention.

In all that noise, you may often feel like you’re wading past ads and content that you have no interest in.

But have you ever had the experience of opening a newsletter, or seeing a sponsored post on Facebook, that feels like it’s speaking directly to you?

Often, that feeling is the result of a personalized content campaign—and it’s entirely intentional.

So what exactly is personalized content? Our friends at GatherContent tell us it “starts when you use what you know about someone to change how you communicate with them.”

In an industry that’s as deeply personal as vacation rentals, you likely already know at least a few things about your guests. Now, we’ll show you how to use it to create content that has a purpose.

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