Skift Megatrends 2017 - their annual travel industry trends forecast.

Super interesting resource I just downloaded so thought I'd share for those who haven't seen it yet :)

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What a great report! My favorite insight : "As a group, Fifties allow brands to target changing consumer behaviors among a set demographic that contains habits of groups much younger and much older at the same time." We tend to prefer to focus on Millennials in terms of our marketing, but the Fifties have more money and are the bridge between younger and older. Brilliant!

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