As we highlighted in our most recent Research Report, A Deep Dive Into the Google Travel Ecosystem 2018, the terms of rate parity agreements between hotels and their online travel agency partners have loosened, opening up a potential opportunity for Google to capture additional favor with the travel shoppe These agreements have traditionally obligated hotels to maintain room rate parity on online travel agency and other channels, including their own websites.

Read full post

Comments

No comments to display.

Load More