It goes without saying that your destination will have an impact on your brand. (You won’t have much luck convincing guests to book a ski cabin in Cancun, for example.)

But one common mistake among vacation rental owners and managers is relying on the location to determine a brand’s entire identity.

In this post in our branding series, we’ll show you how to think about your rental(s) relationship to their location—and help you determine which aspect of your destination you should focus on to create a brand that sets you apart.

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