Marriott doesn’t just want consumers to stop clicking around. It wants them to be loyal Marriott customers in every sense of the word. It also wants to assure any critics or SPG loyalists that the Marriott Rewards program already is one of the best ones around.

I thought I'd share their new loyalty campaign video - it might spark some new ideas about how to promote loyalty and guest retention in the vacation rental industry...

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2 years ago

With my own rental property, I really struggled with this. For a while I was putting in a lot of effort and it was actually working... but I found myself getting way too busy and overworked. In the end I decided to hand over all these details to a rental property management company and it’s been great ever since.

If you don’t want to go that route, then I suggest you incorporate strategic marketing emails to engage your past guests with meaningful conversation, booking reminders, and pre-arrival and follow-up emails after the stay. These are just a few of the things I did to keep my guests coming back, because just as Marriott knows, loyal customers keep a business afloat.

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