There's no doubt that great listing descriptions generate more inquiries. Here are our top tips for writing your own!

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johnmakrojohnmakro
4 months ago

The most important thing is to identify your target market and tailor your listing to them. This means adapting your language and tone and choosing which property specs to highlight. If you have a loft apartment in New York, Berlin, or Paris for example, your target demographic will most likely be young people looking for authentic experiences. They want location, some basic amenities, and access to cultural aspects and local events within the city.

With that in mind, don’t be overly formal, simply highlight the great location and what your apartment has to offer. This kind of demographic doesn’t want the hard sell - just say where it is and what makes it unique.

The title is very important and often overlooked. This is what captures a guest's attention and influences search rankings. Make it short and sweet and include the main selling point, whether it be location, amenities, or architectural style. Here’s a good blog on this http://blog.pillowhomes.com/how-to-find-and-promote-your-vacation-rentals-best-features/

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