Disclaimer* I run a rental website.

I'm curious when people look into renting a home in a beach or mountain town for whatever reason.

Are they more likely to look at small rental companies in the area or are they more likely to look for a home with HomeAway, VRBO, Airbnb.


9 months ago

I'm my opinion, it depends on three factors:

  1. The brand and how established it is
  2. The website and its foothold in Google
  3. The market share of rentals it has within its destination

It's totally different for each use case.

I have seen some websites that control a large share of bookings for specific areas because they have either 1 or all 3 of the bullet points listed above.

A good example is Lake Como Homes who control a majority market share of Lake Como rentals and rank in top positions above OTAs for terms like "Lake Como Villas".

Nick@Vuepeer[email protected]
9 months ago

That is very good insight thank you.

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