It may be surprising to some that, in 2016, more than half of all travel bookings still occur offline by phone or by retail travel agents. But the 50/50 split is more than a respectively number: By 2020 the travel industry will have the highest percentage of online payments in relation to all sales than any other industry on Earth.

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Comments

RichardVRichardV
10 months ago

Sure is showing some guidelines/trends on how to get more visibility and a need to focus on these opportunities. There is a big trend from look to book via the phone number click especially in high value complex spends, such as VR.

tomtom
10 months ago

Wow.. travel is likely to have the highest % of online payments.

Trickle ChargeTrickle Charge
10 months ago

Our stats are showing a lot mobile visits, but they are mainly from tablets.

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