It may be surprising to some that, in 2016, more than half of all travel bookings still occur offline by phone or by retail travel agents. But the 50/50 split is more than a respectively number: By 2020 the travel industry will have the highest percentage of online payments in relation to all sales than any other industry on Earth.

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last year

Sure is showing some guidelines/trends on how to get more visibility and a need to focus on these opportunities. There is a big trend from look to book via the phone number click especially in high value complex spends, such as VR.

last year

Wow.. travel is likely to have the highest % of online payments.

Our stats are showing a lot mobile visits, but they are mainly from tablets.

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