Once upon a time, a vacation rental listing was merely a potential guest's introduction to a property. After finding a few favorites, the guest would then get in touch with the property owner or manager directly. Then, the owner/manager would have a chance to further sway the guest in these personalized, more targeted communications.

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2 years ago

Agree. We have little time to impact the user so the description has to be as great as possible to catch the attention an interest of the prospects.

2 years ago

Descriptions can also be important for identifying the property direct with the owner. By having a unique first sentence that remains the same on your own website, it allows guests to find your property in search engines 😉

Andy McNultyAndy McNulty
2 years ago

And using the property name, as Antonio pointed out during his session at VRWS!

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