Once upon a time, a vacation rental listing was merely a potential guest's introduction to a property. After finding a few favorites, the guest would then get in touch with the property owner or manager directly. Then, the owner/manager would have a chance to further sway the guest in these personalized, more targeted communications.

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last year

Agree. We have little time to impact the user so the description has to be as great as possible to catch the attention an interest of the prospects.

last year

Descriptions can also be important for identifying the property direct with the owner. By having a unique first sentence that remains the same on your own website, it allows guests to find your property in search engines 😉

Andy McNultyAndy McNulty
last year

And using the property name, as Antonio pointed out during his session at VRWS!

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