Stop me if you’ve heard this one before... An SEO agency starts a presentation on content and links. They show you a fancy interactive you can’t replicate. Then they list a ton of publications it got covered in. They’re cool. But do they work? What’s the value of the talk or for the client?

Here's how to not go viral and grow by 500,000+ monthly visits by Ross Hudgens, Founder of Siege Media.

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Mike ArcherMike Archer
11 months ago

This is great. I wish more marketers subscribed to this idea. Virality is so rare and oftentimes you'll create dozens, if not hundreds, of flops before finding that one viral piece. So it makes sense to spend your time on tactics that work, even if they have a lower ROI.

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