From genealogy getaways to spiritual escapes, you’ll find a common thread through 2018’s predicted travel trends: they’re all about achieving something.

In the above examples, it’s a deeper understanding of familial background and origin. Or self-discovery and a sense of peace.

Regardless of what travelers are setting out to achieve, the vacation rentalists that will succeed the most in the coming year are the ones who have the same drive towards accomplishment.

2018 will be the year of laser focus. The most impactful vacation rental marketing will come from a place of purpose—like strengthening a brand identity or attracting new guests.

More than ever, vacation rentalists are honing their identities and creating unique marketing that achieves a goal. We couldn’t be more excited. Read on for Guest Hook’s predictions on how laser focus will fuel vacation rental marketing in the year ahead.

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