Family holidays may create rather than reduce stress.

The most common stated reason for taking a holiday has been found to be ‘to reduce stress’. However, for families, particularly those with young children, holidays may create rather than reduce stress.

Why?

Often the source of stress is derived from accommodation in destinations not having adequate facilities. Using online questionnaires that allowed in-depth open-ended responses, the findings from 71 respondents within Australia’s State of Victoria in 2011 revealed that in many cases, accommodation facilities that purported to be suited to the family failed to deliver, and created stress. Often this was caused by not providing inexpensive basic provisions. Typical examples included insufficient cutlery and crockery, or poor laundry facilities. Such deficiencies either added to parents’ workload or made basic tasks more difficult, which was not conducive to relaxing.

In many cases, the family holiday resulted in an increase in unpleasant tasks and irritations, and was therefore not a relaxing and enjoyable experience. In fact, for 35.2% of respondents, their stress levels were either unchanged (19.7%) or had increased (15.5%) after going on their last family holiday. Family holidays then provided less of an escape from the every day.

See the full research paper here with more detailed information about why family holidays cause stress.

Comments

This is very interesting information and can definitely give providers of family holidays an opportunity to see the true problems families face and provide real solutions. There are opportunities to create a real value proposition for families who really are looking to remove stress!

For example improving simple things like:

Typical examples included insufficient cutlery and crockery, or poor laundry facilities.

Therefore, the way to reduce stress is to remove deficiencies that either added to parents’ workload or made basic tasks more difficult, which was not conducive to relaxing.

Knowing your guests and the age of family members really helps, so you can provide the necessary equipment and information for those stages of life.

The more you know about the guests - the more you can better serve the guests!

  • so why don't the OTA's give the data over even after booking?
  • instead you have to re-"interrogate" the guests all over again!

Poor guests :(

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