Hilton and TripAdvisor announced a partnership to make Hilton's portfolio of 13 world-class global brands accessible in the TripAdvisor instant booking marketplace. Beginning in early 2017, travelers around the world will be able to make a reservation at any Hilton property quickly and easily without leaving the TripAdvisor site or mobile app.

Since Hilton have launched huge direct booking campaigns in the past, probably due to booking.com's huge 15% commission, I imagine TripAdvisor have given them extremely favourable terms!

Thoughts?

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dannydanny
11 days ago

Yep, or perhaps their direct booking campaign wasn't so successful. Here's one of their promotional videos for direct booking:

It didn't receive many likes! That's probably just bad marketing!

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