With less fanfare than hotels, but with a ton of TV spend, Booking Holdings is intent on increasing its share of direct bookings. Anything that gets in its way, including metasearch sites that go out of favor, will be collateral damage.

Read full post

Comments

VR ownerVR owner
5 months ago

This is going to spread and meta search is going to suffer, be paid less and head off direct to hotels. Expect a meta direct-OTA direct challenge ahead.

Load More