Unlike researching and booking an exotic trip, you receive neither the aspirational effect nor a dopamine rush when you research and purchase a travel insurance policy. In short: nobody buys travel insurance because it's fun! NB: This is a viewpoint from Steve Sherlock, CEO of Pablow.

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OTA's really need to do/enforce this!

"On the positive side, if the guest buys coverage and needs to cancel their reservation, then everyone wins!"

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