How photos affect conversion: Key findings from 500px home page
Featuring people in your images can increase conversion except for images with nature (mountains, landscapes, beaches etc).
For example, In Havana, photos with people had twice the conversions but with nature it remained the same or worse
Specifically, landscapes which don't feature young people convert 22% better for viewers 3 years or older.
Top destinations over other destinations
You'd think your most popular destinations would receive the highest conversion. However, with high quality photos of every destination, it makes little difference.
7% of people clicked top destinations on the 500px homepage.
Using 360-degree photography increased visitors time on the site by 34%, which isn't surprising considering people have to physical move the image. However, it shows they're interest to see more.
Plus longer site duration is great for vacation rental SEO.