What's good for the goose is good for the online travel agencies, too. Commenting on major hotel chains offering exclusive loyalty rates to their members in an effort to undercut online travel agencies, Priceline Group executive chairman Jeffery Boyd said his company has the "muscle and technology" to do something similar for its own customers.

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As the accommodation sector blurs (at least online) the power players and the suppliers are at war. Please reflect on this as we know the ultimate desire is to embed a similar booking culture in rentals, despite its challenges!

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