So you’ve listed your property on Airbnb.

Contrary to popular belief, that doesn’t mark the end of your Airbnb marketing journey—it’s really just the beginning.

You shouldn’t rely on Airbnb’s platform to do the marketing for you. At least not all of it.

Airbnb’s algorithm voodoo only goes so far in delivering guests to your doorstep, and, as you may have noticed, Airbnb is young enough that it can (and does!) change on a dime, leaving you fumbling to catch up. And worst case: what if they disappeared tomorrow?

It’s time to think beyond the platform. But how?

Below are five of our favorite Airbnb marketing strategies. Use them to take some eggs out of the Airbnb basket and take your listing to the next level.

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