More evidence of a so-called duopoly coming into play as Expedia and land 80% of all European hotel sales on online travel agencies. European hospitality association HOTREC estimates the pair have increased their dominance of the marketplace as the third semi-major player on the continent, HRS, has "lost ground significantly" in recent years.

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2 years ago

Wow! and its 45% of all bookings and not a room cleaned between them!

-----The organisation says the OTA sector covers around 200,000 properties in Europe, with around three-quarters being small, independently owned, so having two major players shows “there is no need for further explanation on who is in the driving seat”.-----

A good market for keen marketeers and technologists!

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