Airbnb has done nothing to hide its ambition to change the way people travel. That is a large part of its appeal. Perhaps less noticed is its desire to change the way people live when they are not traveling.

The latest news from the sharing economy darling makes this objective more obvious to the outside world than ever before. Though yet to be announced officially, reports indicate that Airbnb is about to test brand apartments for the first time.

What does this mean for Airbnb and the vacation rental industry as a whole?

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