In the first part of this article, we reviewed three of SEO's tweaks to improve the URL structure in the design of the site. In this article, we're going to provide some other ways to improve your URL.

If you use multiple URLs for content, use the Canonical Tag

Using similar content is allowed under current algorithms and no penalties are imposed on it, but this results in rating points gained by these content being divided among all of them, and none of them have a good rating. To be

If there are similar content on your site with different URLs, and if you do not need to display them all, select a content as the main content and refer the rest of the content to the original content using the redirects 301. But if you want to have all the same content available to website visitors for any reason, it's better to use the Canonical Tag.

Do not use dynamic parameters in the URL

If more than two parameters in your URL appear illegibly, you'd better overwrite the URL and generate a legible and static text. Most CMSs do not intelligently use parameters like "%" and "&", etc. And if you use these tools in the site management, you will be less likely to encounter interrupted parameters.

Using shorter URLs is better

URLs range from 50 to 60 characters, but correcting URLs above 100 characters can increase the number of page views. Long URLs do not create any problems for search engines, but users can not immediately guess the content when they encounter them. On the other hand, long URLs do not fully appear in search results, and copying them is problematic. The shorter the URL, the easier it is to embed it in the text and use it in social networks, emails and tweets.

Write the URL in a way that matches the content of the page

If the title of the page content is a very tall title, it's not recommended to include it all in the URL. Instead, you can place parts of the title that represents the concept in the URL. For example, if the title of the page "all the tips you need to adhere to for marketing content on a website, blog and social networking sites, you can place it as" tips-in-the-marketing-content- "in your URL. .

Using interface words in the URL is not necessary

If your title contains interface words (like, and, but, of, and), you can remove them from the URL if you feel that their use in the URL can take the URL too long. Judging by the extent to which the use of related words helps to read the URL and instead of how long the URL is going to last depends entirely on you, but if the removal of these words in the sense transmitted through the URL suffered , It's best not to delete them from the URL. source :

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