Here Shunham continues on his quest on redefining the subject lines to increase the open rate of each of your next emails. A brief summary:

  1. Keep it short
  2. Use a familiar sender name
  3. Use personalization tokens
  4. Segment your lists
  5. Don’t make false promises
  6. Do tell them what’s inside.
  7. Time it right.
  8. Use concise language.
  9. Start with action-oriented verbs.
  10. Make people feel special.

A few ideas to grab people's attention:

  1. “For our beloved customers only”
  2. “An exclusive offer for you”
  3. “My gift to you”
  4. “You’re invited!”
  5. “Private invite”.
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