Finding the balance between form and function on the hotel dotcom, personalisation of marketing campaigns and the threat of Airbnb are among the issues hoteliers need to address in 2017 in order to attract more direct bookings. NB: This is a viewpoint by Max Starkov, president & CEO, and Mariana Safer, senior vice president of marketing, at HeBS Digital.

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Lots of good advice for the future of rentals in here.

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