Over the last 10 years, travelers (especially younger generations) have started to shift their preferences from hotels to short-term rentals. This change is mainly the result of websites like Airbnb and HomeAway making it much easier for hosts to list their home.

But what can we learn from these companies beyond the travel lodging industry?

One thing these companies do very well is communicating with users to make their lives easier.

Seeing as email is one of the best communication channels to communicate with users, it makes sense that these companies have email marketing down to a science.

We decided to do an email marketing case study that takes a deeper look at the strategies of both Airbnb and HomeAway to see what lessons we can learn. But, mostly we just wanted to see which company’s email marketing strategy would win in a duel. :)

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