The idea of ownership in the American economy has changed so much in recent years that it's easy to forget the once high level of importance placed on it. If we think back, most of us can remember at-least one conversation with our parents about Uber or Airbnb that resulted in a lecture about the dangers of using other people's things.

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This I found interesting because we all have to furnish and that is expensive I liked the fact they

  • own the inventory
  • have minimal storage requirements 95% uptake
  • the products are easily refurbish-able

  • the comparison to airB&B makes me think of chairB&B

"chair beg and borrow" ... maybe we will refer to the nameless one as ... "air beg and borrow" ?

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