It's more important than ever to embrace the huge industry shift which is happening:

I don't mean embrace the fact OTA's are pushing instant booking, guest services, reduced communication and giving us less control... I mean embrace the fact it's changing.

They are important and will be important for a long time. However, the change presents new opportunities, ones we must adapt to.

• Accept direct bookings
• Explain the benefits of booking direct
• Offer cheaper accommodation (no service fees)
• Make the booking process seamless
• Promote trust, through platforms like AVROA.org
• Be awesome at re-engaging & re-marketing to previous guests
• Be personal, you're not a faceless listing website