It's more important than ever to embrace the huge industry shift which is happening:

I don't mean embrace the fact OTA's are pushing instant booking, guest services, reduced communication and giving us less control... I mean embrace the fact it's changing.

They are important and will be important for a long time. However, the change presents new opportunities, ones we must adapt to.

  • Accept direct bookings
  • Explain the benefits of booking direct
  • Offer cheaper accommodation (no service fees)
  • Make the booking process seamless
  • Promote trust, through platforms like AVROA.org
  • Be awesome at re-engaging & re-marketing to previous guests
  • Be personal, you're not a faceless listing website

Comments

jesslodgifyjesslodgify
11 months ago

Couldn't agree more @danny. Especially when things like this are happening on some of the major listing sites.

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