When a CEO talks about "playing the long game" in characterizing quarterly results, then you know what's next. TripAdvisor released its second quarter results August 3 and missed analysts' expectations on both earning per share ($.038 actual versus $0.42 expected) and revenue ($391 million in reality versus $402.5 million that was the consensus estimate).

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Yep, its ugly and confusing and increasingly less easy to navigate what's going on.

Plus with Meta now hotel central and multi websites and then BCOM/Expedia making 80% of EU OTA bookings, TA, who uses them too is diluting income and confusing the consumer. No wonder hotels feel like fodder commodities. Everyone wants a slice of the booking!

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