Blockchain technology is running at a gallop and creating unique opportunities for travel companies to track their customer's preferences, build more personalized and meaningful interactions, and extract more value from loyalty programs. Case in point: A pilot demonstration of the first destination loyalty program built on blockchain.

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Comments - this looks very interesting?

2 years ago

Very interesting. Nice idea - offering loyalty points through cryptocurrencies - meaning you could have a universal rewards scheme - but again it will be a long road signing companies up this technology whilst the tech is new and not many people use it

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