Now Homeaway Want To Paint Your VR Property Blue How do you feel about having your vacation rental branded by the Austin based company? In an effort to steal a march on their business rivals, Homeway, the worlds "leading" vacation rental listing company have announced that they will be launching a new marketing initiative in the new year.

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Comments

I prefer purple?

jesslodgifyjesslodgify
2 months ago

Love this article Alan! What a great sense of humour you have.

Can't help but see the initiative as HomeAway taking that extra bit of control from owners (and result in making homes look a bit tacky). HomeAway blue is unlikely to match the majority of owners' interiors. I'd perhaps accept a beach towel but not much more!

Alan EganAlan Egan
2 months ago

Glad you like it Jess, thanks for the feedback.

A few years ago I wrote that it was only a matter of time before these companies tried to brand the homes themselves - People said that was a ridiculous idea, now it's getting closer.

Maybe the towels will be white with an HA logo (except some bookings may have come through Ownerdirect, VRBO, Airbnb, Tripadvisor, etc).

Maybe we will all get HA, Airbnb, TA, ect. duvets, tea towels, plates and more and we'll have to kit the house out depending on who the guests booked with.

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