The data is clear: If you're not segmenting your guest database and sending targeted emails rather than generic blast emails, your marketing is much less effective than it could be. Of the hotels that do send targeted emails, most base their segmentation on available fields in their CRM, their guests' purchase history, or other digital behaviors identified within their business.
We're on a mission...
Smarthosts is a vacation rental forum and community for rental owners, managers and Airbnb hosts.
We're on a mission make vacation rental pros better. This is your one-stop shop for news, tips, vacation rental marketing & much more.
All CategoriesIndustry NewsOriginalsTips & TricksMarketingTrends & StatisticsAsk SmartHosts.orgDiscussionJobsOwners / HostsManagers / AgentsPodcastHumourTechnologyProducts & ServicesFree DownloadsReal EstateMobilePPCSEOContent MarketingSocial MediaMarketing AutomationEmailDirect BookingsGuest ExperienceInterior DesignHome AutomationListingPhotographyPricingReviewsLegal & TaxesShort-Term RentalsBusiness TravelLong-Term RentalsOTA'sAirbnbHomeAwayVRBOBooking.comTripAdvisorHotels