Although online travel agencies (OTAs) remain a key component of the French online travel market, recent consolidation has reduced the number of consumer brands, with mainstream French OTA brands being acquired or integrated by global players. Meanwhile, suppliers have managed to claw back some vitally important market share.

This could happen everywhere!

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Just goes to show, if it's possible to take back market share from listing sites in the hotel industry, it's possible to take back marketing share in the holiday rental industry

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