The Millennial generation is often described as fickle, work-shy, narcissistic and driven by a raging sense of entitlement. NB: This is a viewpoint Peter Ballard, partner at Foolproof.
1. Design frictionless experiences
Millennials have finely tuned expectations of what a good user experience should be and won’t tolerate poor service or a substandard experience. In their eyes, a brand that has invested in designing a beautifully simple, intuitive, user experience has demonstrated a commitment to its customers that goes beyond simply the interface.